A resource for backcountry news, community events & our efforts towards environmental stewardship told through blogs, pictures & video.
Merry Christmas & Happy New Year on behalf of the San Diego Backcountry Visitors Bureau. We appreciate your continued support & commitment to the stewardship of our beloved backcountry.
As the year draws to a close, our thoughts turn to gratitude for the opportunity to call this region home. We’re truly blessed to be among the few living in such a pristine, unique & bio-diverse environment.
My short time living here & serving as SDBVB Vice-President has been some of my most memorable moments in recent years. I feel very honored & fulfilled to be serving the backcountry community & encouraging the stewardship of our precious natural resources. We still have a lot of work ahead of us, but we've already made tremendous progress in the short time that we’ve been in operation.
The Julian & Backcountry Map has been a big hit & we're delighted to announce that we're working on the second edition starting in January. Although the majority of our marketing efforts are geared towards internet marketing - this publication has proved to be a wonderful souvenir & awareness raising tool for visitors.
We'd like to talk a little about the strategy behind our branding & destination marketing campaign for Julian & the backcountry.
We believe strongly in content driven marketing & an educationally oriented marketing approach. Our overall marketing strategy is geared towards 5 main objectives:
The San Diego Backcountry Visitors Bureau is a newly established non-profit 501c6. Our mission is to support sustainable development, responsible tourism & the preservation of our backcountry heritage.
We're dedicated to multiple destination marketing efforts, improving tourism standards & advocating for the best interests of the backcountry community. We're working with various other organizations & individuals including; The JCFPD, The Cleveland National Forest, The Rancho Cuyamaca State Park, as well as numerous other local businesses & community members.
Our primary objectives for the time being include visitor education & outreach, as well as re-positioning Julian's appeal as an exclusive mountain destination. We're working on various initiatives & tourism development projects that we'll be announcing into 2018.
Experiential tourism is an umbrella term for emerging tourism models that are dedicated to conservation & understanding of the cultural, historical & environmental heritage of a destination. It's a world-wide tourism trend based on balancing economic growth with resource conservation & protection. This business model has shown to engender sustainable communities where all stakeholders benefit from balanced economic growth.
Experiential tourism has emerged as an alternatives to mass tourism, which usually refers to large numbers of vacationers in popular resort-style destinations. Mass tourism has been widely criticized for the negative effects brought by its uncontrolled development, with visitors concentrated in very high density over seasonal periods of time. In many examples across the globe, indigenous people have been pushed aside & economically marginalized by multi-national hotel projects.